About Me

Amanda Farris

Salesforce Certified Email Specialist &

Salesforce #MarketingChampion

I am a degreed graphic designer that has a propensity for all things digital. I've been using Photoshop since they were numbered and I grew up in the age of social media. I tripped into the fabulous world of email and I am enchanted by all that is Salesforce Marketing Cloud.


I am an experienced and results-oriented email marketing professional with 7+ years of expertise in creating and executing impactful campaigns. Proven success in driving engagement, optimizing conversion funnels, and exceeding goals.

I am proficient in Salesforce Marketing Cloud, well-versed in industry best practices, and committed to staying ahead of trends. I am a strategic thinker with a creative mindset, dedicated to contributing to the success of dynamic teams and organizational growth.

  • Email amanda_farris@icloud.com
  • Phone 918-633-7393

experience

Senior Email Marketing Specialist - Holiday Inn Club Vacations

Sept. 2021 - Current

Summary

What can I say? I'm not curing cancer, I'm helping to sell timeshare. While the industry has a bad rap - I am focused on making the campaigns as straight-forward as I can. I have learned the ins and outs of what it takes to market in the travel/hospitality space—I am grateful for the information learned. I started as the Email Marketing Specialist, and was promoted to Senior Email Marketing Specialist 14 months later.


Duties

I focus primarily on the development of dynamic email marketing campaigns. It requires knowledge of HTML/CSS/AMPscript to code customer facing email communications with the Salesforce Marketing Cloud platform. I help to grow and maintain our email marketing program.

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Reporting to the Director of CRM, I assist with cross-departmental support, audience segmentation and targeting, building and sending email campaigns, testing and reporting, and supporting email policies and best practices.

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As one of the Senior Email Marketing Specialists, I help onboard and train new specialists. I also work closely with department leaders to help develop/update the project management tool, WorkFront, as needed for CRM.

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In 2023, I worked on 56 different email campaigns. That equates to 240 individual emails created that landed in 17.5 million inboxes. I contributed to a 27.9% YOY increase in open rates for one segment, and 35.8% YOY increase in open rates for a different segment. Both segments saw an increase in clicks from 2022, one segment increased 55.35% YOY. This increase in open rate and click rate gave way for a 37.2% YOY increase in conversions.

Communications Manager - Girl Scouts of Eastern Oklahoma

Jan. 2014 -Sept. 2021

Summary

Working for a branch of a national nonprofit is not for the feint of heart. You have to do more with less, embrace a GSD attitude, and try to be extra-efficient stewards of any donor dollars. Throughout my time, I was either rocking it solo or steering the ship as a dynamic duo. I was promoted twice during my tenure; started as the Webmaster, followed by Communications Specialist. I was promoted to Communications Manager during 2020 when I truly showed my skills and commitment to my job.


Duties

Using Salesforce Marketing Cloud, I emailed over ~10,000 people monthly. I developed an email strategy to best fit the customer base, and analyze open, click, and unsubscribe rates to suggest and modify the strategy. I also crafted email automations to help customers through the pipeline and nurture leads.

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I used segmentation, personalization, and content to boost open rates from ~22% to up to ~60%. The main struggle was getting emails read, through A/B testing and segmenting, I was successful.

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I provided support to the council by managing the GSEOK website. This included working with internal customers to update existing pages in order to maintain current and accurate information. I utilized Google Analytics and other analytics tools to identify trends, issues, and other data-mining as necessary. I also suggested user-flows and updates, and executed changes in a timely manner.

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Working within the constraints of a national brand and platform, I was responsible for social media content, website content, and email communications for all of Eastern Oklahoma.

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I was selected as one of eight on a national thought partner group to influence all Girl Scout councils' web experience, to maintain a consistency between all websites.

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I managed all social media and content on multiple platforms. I utilized social media analytical data and metrics to measure effectiveness. I designed new, engaging content, developed communications and customer engagement strategies—including contests and giveaways—to enhance brand-awareness.

Other Places I've Worked

Kohl's (sales)

Pitney Bowes at Oral Roberts University (graphic design)

Phone Doctors (sales & social media)

Sand Springs Public Schools (substitute teacher)

Sears (sales & merchandising)

US Cellular (sales)

professional skills

Email Marketing Strategy - 5 years experience

85%

Email Marketing Design - 7 years experience

76%

Graphic Design - 12 years experience

95%

Web Design - 4 years experience

78%

Social Media - 8 years experience

71%

education

Bachelor of Science in Graphic Design | Full Sail University

Sept. 2012

Studying graphic design at Full Sail provided me with a comprehensive understanding of the field of design – from print publishing to interface design and more. I sharpened my eye for aesthetics through projects, critiques, and the study of popular culture. In addition to technical proficiency and creative development, my education helped me hone real-world skills such as media integration, advertising, and branding.

Software/Programs

Adobe Creative Suite

Mastered programs such as Photoshop, Illustrator, and InDesign.

Email Service Providers

Certified in Salesforce Marketing Cloud and proficient in MailChimp.

Adobe Experience Cloud

Learned the ins and outs of Adobe Experience Manager and Adobe Workfront.

Social Media Tools

Working knowledge of tools such as Sprout Social and Buffer.

Microsoft Office

High efficiency in programs such as Word, Excel, and SharePoint.

Achievements